Yotpo is the largest of the eCommerce review platforms, but we don’t recommend them for most companies. Founded in 2011, Yotpo was one of the earliest review platforms, and they have used that early start to become the dominant reviews platform. However, in conversations with customers, there is a sense that the company has rested on their laurels and stopped innovating. Customers also complain about their high prices and widget which slows page speeds. Customers did like their survey flow which allows for survey responses in the email itself. It also has loyalty / rewards functionality so that you can manage both reviews and loyalty in a single platform, but we recommend using best-in-class offerings for each rather than a single platform.
Read our full guide on: Review Platforms ⭐
Best for: Medium ($10M+ revenue) and Enterprise ($50M+ revenue) size companies
Yotpo is primarily a platform for collecting and displaying customer reviews and is one of the largest. It also offers loyalty and referral functionality and has an SMS offering (after it acquired SMSBump).
Yotpo was founded by Tomer Tagrin and Omri Cohen, two friends who met at Tel Aviv University where they studied computer science and engineering. The idea for Yotpo originated when Tomer tried to buy a nice camera for his friend's birthday based on online reviews, but it turned out to be a poor quality camera. This made Tomer realize the need for authenticity in online reviews. Initially, Tomer and Omri tried building a review search engine that ranked reviews, but realized they needed to generate the content themselves to ensure authenticity. In 2012-2013, they decided to focus on eCommerce SMEs and integrated with Shopify's APIs to get their first customers. After getting positive feedback from an early Shopify merchant, they were able to raise $1.5 million in funding in 2013 to further build out the product. Today, Yotpo is a leading ecommerce review platform valued at over $1.4 billion.
Yotpo offers tiered pricing based on the number of orders per month. They recently lowered their pricing so that it is more competitive at higher order volumes, but we still think there are better alternatives when it comes to review platforms.
Review Platforms
Syndicated Reviews
What is Yotpo used for?
Yotpo is primarily a platform for collecting and displaying user reviews of your products. It also offers loyalty and referral functionality and owns an SMS marketing tool (it acquired SMSBump).
Who is Yotpo owned by?
Yotpo is an independent company. It has raised $436M from investors including Shopify, Bessemer, and Tiger Global.
Does Yotpo work with WooCommerce?
Yes, Yotpo has a WooCommerce integration in addition to BigCommerce, Shopify, Magento, and Salesforce Commerce Cloud integrations.
Does Yotpo have a free plan?
No, unfortunately, Yotpo's most basic reviews plan, the Growth plan, starts at $15 per month for up to 50 orders per month. For a free reviews plan we recommend Judgeme.
Where is Yotpo based?
Yotpo was founded in Israel and has offices in Tel Aviv, New York, London, and Sydney.
Who are Yotpo's customers?
Yotpo has a huge list of big name brand customers including Steve Madden, Princess Polly, Brooklinen, and Morrocanoil.
What are cheaper alternatives to Yotpo?
The cheapest alternative that we recommend is Judgeme which offers a free plan and has a $15 per month paid plan. For a more fully featured, cheaper alternative to Yotpo we recommend Okendo.
Is Yotpo a Google partner?
Yes, Yotpo is an official Google reviews partner.
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